Sustainability

Sustainability, Rooted in Ladakh

For Cherker, sustainability is not a slogan. It is about building a business that keeps value, skills, and opportunity connected to Ladakh — not one that takes an ingredient from the region and moves everything else elsewhere.

Sea buckthorn grows in Ladakh. Our berries come from Ladakh. We want the work around them — sourcing, processing, packaging, operations, brand-building, and economic participation — to remain as connected to Ladakh as the ingredient itself.

That is what we are building, step by step.

Local Jobs and Livelihoods

Cherker is a family-owned Ladakhi brand that hires Ladakhis. We are building practical employment and skills through sourcing, harvest handling, processing, packaging, operations, and brand growth.

We believe Ladakh should not only be a source of ingredients. It should be a place where people build skills, earn livelihoods, and participate meaningfully in the value created from what grows here.

For us, giving back begins with creating long-term local opportunity, not simply buying raw material from the region.

Responsible Sourcing and Careful Handling

Our sea buckthorn is sourced from Nubra and high-plain village areas of Ladakh, where the berry grows in a high-altitude Himalayan cold desert environment.

We focus on careful harvest handling and timely processing. Sea buckthorn is a delicate berry, and quality begins at sourcing and handling — not only at the bottle.

We aim to be specific and transparent about sourcing. We will not use broad claims such as “organic” or “wild-harvested” across all products unless they can be verified for that product.

Learn more on the Our Farm in Ladakh page.

Keeping More Value in Ladakh

Cherker is built to keep more of the value created by Ladakh’s ingredients connected to Ladakh — through local sourcing, local jobs, careful processing, skill development, and long-term community-rooted growth.

We are not just buying from Ladakh. We are building from Ladakh.

Our long-term goal is to create a business that gives the region more than raw-material demand: meaningful work, stronger local skills, and lasting economic participation.

This is work in progress. We are building toward it, not claiming it is complete.

Packaging with Transparency

We are reviewing our packaging choices as we grow and will publish material-specific information as it is finalised.

We will not make recyclability, compostability, or reusability claims about our packaging until we can verify the exact materials used and explain clearly what customers can do with each package.

When that information is ready, we will publish it here for every product.

Continuous Improvement

Sustainability is ongoing work. As Cherker grows, we are committed to improving:

• Sourcing documentation and traceability

• Packaging material information and customer guidance

• Local employment and impact reporting

• Ingredient transparency across all products

We are a small, family-owned brand building these systems as we grow — not after we have scaled.

A Transparency Note

We will not make environmental or community-impact claims that we cannot explain clearly.

No invented certifications. No unverified impact numbers. No vague “give-back” language without substance.

If we say something, we mean it — and we can explain it.

Learn More

Our Story · Our Farm in Ladakh · Why Sea Buckthorn · FAQ

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